BACKGROUND

Guillermina Esmoris

I connect the analysis of artificial intelligence with hands-on experience building projects, working with teams and leading public innovation. A perspective from Argentina, informed by practice.

01 / ANALYSIS & COMMUNICATION

Artificial intelligence

I explore how artificial intelligence is reshaping technology, the economy and relationships between countries. I bring that perspective to content, talks and learning experiences for teams and organisations.

I helped organise BahIA Summit 2026 and took part in the panel “The city as a platform for innovation”.

Guillermina Esmoris at Bahía Hub — At Bahía Hub, Bahía Blanca.

02 / PUBLIC INNOVATION

Building capabilities

As Undersecretary of Innovation in Bahía Blanca, I work at the intersection of technology, education and local development. I helped create Bahía Hub, a public innovation centre connecting learning, entrepreneurship and new opportunities.

This experience shapes the way I approach AI: through people, organisational challenges and the capabilities needed to put it to work.

+20

Countries reached by Yumba.

03 / ENTREPRENEURSHIP

Yumba, from Argentina to the world

I founded Yumba, an Argentine brand of rosin for bowed string instruments that reached more than twenty countries.

Developing a product and taking it to international markets gave me firsthand experience of building a business: listening, experimenting and turning an idea into something people choose.